Insider PT x Inferno Switch
In North London’s close-knit fitness community, everyone seems just one connection away. Through our ongoing work with N10ERGY, we met Jay — the driving force behind Insider PT. He came to us with a clear vision: to bring his personal training brand to life through powerful imagery that captured both focus and authenticity inside the gym.
The first shoot exceeded expectations, revealing the energy and precision that define his coaching style. Inspired by the results, Jay brought us back for a second round — this time taking training outdoors, where natural light and movement told a different kind of story.
Today, our photographs shape the visual language of his website, standing as a case study in how collaboration and trust can transform a brand’s presence.
